Web Desk
The staggering earnings of social media influencers often leave people in awe, but the reality behind a virtual model earning $30,000 monthly might astonish you even more.
Meet Aitana, a 25-year-old with striking pink hair and over 300,000 followers on Instagram. Her monthly income surpasses €10,000, equivalent to approximately PKR 3 million. Yet, what sets her apart from other influencers is not just her success—it’s the fact that she isn’t real.
Yes, Aitana is a meticulously crafted virtual model, a creation of artificial intelligence (AI). Her hyper-realistic presence and trendsetting influence in the world of social media have raised eyebrows, posing a potential challenge to traditional influencers.
Aitana was designed by Robin Cruz, the founder of The Clueless Agency. Speaking about his creation, Cruz revealed that the inspiration came from the frustrations of working with human influencers who struggled with effective product promotions and their high-maintenance demands.
Unlike human influencers, Aitana’s daily life and activities are meticulously designed by a team of AI experts and digital artists. Using advanced tools like Photoshop, they create lifelike images and videos showcasing her curated lifestyle.
Surprisingly, many remain unaware of Aitana’s virtual identity. In fact, several celebrities have reportedly sent her direct messages, mistaking her for a real person.
Aitana’s rise reflects a transformative shift in the influencer industry, demonstrating the power of AI-driven innovation to shape social media trends. Whether this will overshadow traditional influencers remains to be seen, but one thing is certain—Aitana is leading a digital revolution in the influencer world.
