ISLAMABAD ( The COW News Digital) Mobile internet usage in Pakistan has witnessed a remarkable surge, with the average user now consuming 8.4 GB of data per month, according to the latest State of Apps 2024 report based on data from the Pakistan Telecommunication Authority (PTA). The figure represents a 13.5% increase compared to the previous year, signaling rapid digital adoption across the country.
In 2020, the average monthly data usage stood at just 4.9 GB, marking a 71% rise in only four years. Experts say the trend highlights how the internet has become an essential service in Pakistan, even amid economic challenges.
According to the report, total mobile data consumption in fiscal year 2024 reached 13,002 petabytes, a 20% jump from the previous year. Fixed broadband usage also grew by 29%, touching 12,120 petabytes. Analysts attribute the growth to expanding 4G coverage, increased smartphone penetration, and rising demand for video streaming, social media engagement, and remote work tools.
The report further notes that Pakistan’s broadband penetration has climbed to 57%, underscoring the country’s growing digital footprint. However, infrastructure gaps remain a major hurdle. Only 9% of mobile towers are connected to fiber networks, limiting speed and stability, particularly in rural areas.
During the same period, the average cost of mobile data rose slightly to Rs 26.6 per GB, up 4.3% from last year. Meanwhile, the average revenue per user (ARPU) reached Rs 276 per month, reflecting higher user engagement and demand for data-driven services.
Industry observers believe that while Pakistan’s digital transformation continues to accelerate, challenges such as inflation, inadequate infrastructure, and rising operational costs could slow progress in the coming years. Experts have urged both the government and private sector to invest more heavily in digital infrastructure, including fiber connectivity and spectrum expansion, to ensure fast, reliable, and affordable internet for all citizens.
They emphasize that robust digital access is critical not only for economic resilience but also for enabling education, entrepreneurship, and social inclusion in the digital age.
